Why Choose Adala Group?
Sonya Murphy, owner of Adala Group has spent her career as a small business operator in the graphic design and publishing industries.
Adala Group is a small business working alongside other small and micro businesses – the backbone of the economy! We also work with large business and government departments.
Guaranteed on-time delivery
Your work will be delivered on time and on budget with a money-back guarantee if you’re not happy.
Create with the heart; build with the mind ~ Criss Jami
Sonya Murphy has worked in graphic design and publishing for over 30 years. She began her career as an apprentice Hand and Machine Compositor, the second female apprentice to be employed at The Advertiser Newspaper in Adelaide, South Australia. At that time, the previously male-dominated industry was changing at a rapid pace, with computers replacing hot metal machinery. The apprenticeship included training in graphic design, typesetting and proofreading.
After completing her apprenticeship Sonya left the newspaper and worked in a variety of small businesses from print shops to design service bureaus until she decided to go into business for herself in 1987. Since that time she has successfully serviced publishing companies through the many technological changes the industry has faced.
In early 2015 Sonya went back to study and completed a BA in Professional Writing and Publishing. It was while doing her degree that she re-discovered her childhood love of writing. In 2018 Sonya began a Master of Creative Writing at Macquarie University. Wanting to bring her design skills into today’s digital world, Sonya also began a Graduate Diploma in Visual Communication Design.
Sonya brings her passion for words and design into her business, Adala Group. She helps authors bring their books to life and also specialises in writing, graphic and web design for small businesses and start-ups.
Why the name Adala?
When looking for a name for her new business, Sonya wanted something that reflected her German and Lebanese heritage as well as her ethics and ideas on how a business should be run.
The word Adala has roots in both German and Arabic and on discovering the meaning of the word in each language, Sonya knew it had to be the name for her new business.
Adala (German) – noble one (having high moral principles)
Adala (Arabic) – justice (fair and reasonable, a concern for justice, peace and a genuine respect for people)
The story of the logo
The Adala logo was drawn by talented artist and photographer Jess Hinsliff. Sonya wanted a logo to reflect her love of nature and her belief that everything is connected. The tree of life represents being grounded and the depiction of the animals in the treetop are a statement of Sonya’s deep love for all animals.
PO Box 145
Olinda Vic 3788
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